Test Before You Invest
Have you ever thought of an idea for a product or service that could solve a problem - a product that you would buy yourself, if only it existed?
Remember the excitement that grew as you searched for it online, and couldn’t find it - that slow but glorious realization that you had stumbled upon an original idea, perhaps followed by envisioning yourself at the helm of a business empire, built off the sales of that product?
Remember the feeling of doubt when you asked yourself: “Why can’t I find it online?” Was it because no one had thought of it yet, or because no one wants to buy it? Were you ahead of the curve, behind the curve, or was there any curve at all?
Are you sitting on a potentially lucrative idea right now, stalling, because you are skeptical whether there is a lucrative enough market for your product?
It’s time to find out.