Landing Pages, Online Advertising & Optimization2019-02-21T16:45:58+00:00

TAP INTO AN ENDLESS STREAM OF CUSTOMERS

Quit worrying about where your next customer is coming from.

"I used to struggle to get new clients, until I figured out how to advertise online profitably. Now I get customers on demand, and you can too."

The keys to making it work are to pay the minimum possible per click, and convert the maximum visitors into leads and sales. Watch the video to find out how to do it, then fill out the form to have us do it for your business!

Get Started

Are you ready to make the internet your primary source for leads and sales, with a great return on investment? Let’s talk.














Why most businesses fail at online advertising

If your company isn’t ranking high on the first page of Google, you have to pay to draw them to your site… and that means online advertising.

However, most businesses, online advertising is a money pit, because:

  • they pay too much per click and
  • not enough paid visitors become customers

If this has been your experience, you probably come up short on one of these 3 fronts…

STRATEGY FAIL

Your Ad is not an Offer

If your ad promotes your company instead of a specific product or service you offer (or problem you solve) - it's irrelevant which drives up your costs per click.

SETUP FAIL

No Dedicated Landing Page

If your ads send traffic to your homepage instead of a dedicated landing page, it results in a poor landing page experience - which drives up costs per click.

FOLLOW-UP FAIL

No Optimization

If your campaign was launched in fire-and-forget mode - no testing to see if assumptions were correct - you'll recieve low conversions and (you guessed it) high costs per click.

The Most Cost-Effective Way to Hook New Customers Online

Build One Magnificent Landing Page to sell your best offer...
Drive traffic to the page through online advertising (Google, Bing, Facebook, etc.) ...
Optimize ads and landing page for conversions.

Why It Works

FIRST SECRET

The more relevant the ad experience, the lower the cost per click.

The ad experience is highly relevant when…

  • your offer closely targets a specific keyword
  • your ad is focussed on one specific offer
  • your landing page is crafted as an extension of your ad

This cut your cost per click by as much as 800% - imagine paying $0.50 per click while your competitors are shelling out $4!

SECOND SECRET

No one knows the best way to sell your product… but it can be discovered through testing and optimization.

The typical landing page has a conversion rate of about 5%. In other words, 5% of the visitors perform whatever action the page was designed for (ie. submit a form). Optimized landing pages regularly convert at 25% or more!

Even if you hired the world’s best copywriter and designer to build your landing page, you could still double it’s performance through optimization.

How to Optimize a Page

Make two versions of the page, identical in every respect except one (ie. a different headline.)

Split the traffic between the two pages and track which page gets more conversions.

Discard the loser, make the winner your new baseline, and move on to the next experiment.

Sometimes a single improvement can boost a page’s conversion rate by triple digits! Usually, it takes a number of tests and optimizations to get a triple digit improvement.

Conversion optimization is your ace in the hole.
When done right, you can’t lose.

My Story

Like most business owners, I struggled for a long time to get more web traffic and better opportunities.

If you think ranking organically in the search engines in your industry is hard, try ranking for “web design” and “online marketing”!

So I turned to online advertising. Like you, I wanted to spend the least amount possible per click, and convert the most visitors possible into customers.

So I devoured every byte of information I could find to unlock the secrets of efficient lead generation, tested the strategies and tactics, and learned what works.

Now, whenever I need more clients, I craft an offer, build a landing page, advertise it and optimize it... and my pipeline fills up with cheap leads. 

It transformed my business.

For most businesses - but not all - it’s the most cost-effective way to get new customers on the internet.

After a short conversation, I'll be able to tell you whether this approach right for your business, and if not, what you should do instead.

SO WHAT ARE YOU WAITING FOR?
SCHEDULE A FREE NO-OBLIGATION CONFERENCE CALL

Who We Are

Doug Rigby is an inbound marketer, copywriter, designer and developer with 20+ years of experience. My “Company” consists of specialists recruited from my distributed network to meet special technical challenges of your job.

With no rent, overhead, secretaries or system admins, you’ll get great value for your investment.

What We Do

LANDING PAGES, AD CAMPAIGNS & OPTIMIZATIONS…

are just the beginning.

FUNNEL, WEB & APP DESIGN

We also design, program and optimize the rest of the pages in your customer's journey, such as forms, email autoresponders, marketing content, shopping carts and checkout experiences. We build custom websites from scratch or on a content management system like Wordpress. Oh yeah, we also build apps.

RETARGETING

After your prospects have visited your site, it’s time to double down by showing them different ads to persuade them to move to the next step in your funnel. This is called retargeting, and you’ve experienced it if you’ve ever noticed a company’s ads “following” you around the internet.

CROSS-PLATFORM RETARGETING

The next level of sophistication is cross-platform retargeting. If they initially came to your site through a Google search ad, we can show your prospects next-step content on Facebook, Instagram, LinkedIn, etc. Suddenly, your company is everywhere.

CONTENT MARKETING

We can’t just show them the same ad leading to the original landing page - been there, done that. We need to offer them fresh content that solves a problem or scratches some itch. And once we’ve crafted this helpful content, we can build links to it to improve your organic SEO.

LEAD MAGNETS

If you’re paying for traffic, you want to capture as many leads as possible. The best way to do that is to offer your visitors something of irresistible value in exchange, like an online tool, helpful app, white paper or informative webinar.

MARKETING AUTOMATION

If you are pouring high volumes of visitors into your funnel, following up with all those leads requires a lot of man-power. Instead, we can build automated email sequences to engage your prospects, distribute relevant content, and move them to the next step of your funnel.

A FEW OF OUR SATISFIED CLIENTS

THE PART WHERE I BRAG ABOUT WHY I'M DIFFERENT

Our 4 Pillars

Empathy2

I'm able to see my clients’ business from their perspective, so I know which courses of action will generate effective results.

Then, I can put myself into my client’s customer’s shoes, and view the business from their perspective - which is the key to writing compelling sales copy, and knowing what content will attract and convert potential customers.

The Eye

In the world of visual design, “the eye” is the ability to see negative space, and know how the proportions and balance of graphical elements on a page can be improved. Typography is the litmus test for “the eye”: whether a designer can find the correct spacing between letters.

Given enough time, a designer with “the eye” can produce a perfectly designed page, which is the hallmark of all successful brands, and inspires trust.

Driven by Results

When I was a young lad, I was obsessed with producing work for my clients that looked cool. I still think that's important, but it now takes the back seat to what gets results.

If A/B testing proves that a page converts best with a just a headline and one big button, then that's the approach that I advocate, even though it would cost me a job.

A Big Toolbox

As an inbound marketer, I have strategies to overcome every online marketing challenge. We can create...

  • content that will help you rank for valuable keywords, and build links to it.
  • lead magnets to capture your visitors contact information.
  • automated email sequences that turn leads into customers, and customers into repeat customers.
  • complex retargetting ad campaigns on multiple platforms.

READY TO TRANSFORM YOUR BUSINESS?

Where We Go From Here

STEP 1

Introductory Meeting

Fill out the form on this page to set up an Introductory Meeting. where we’ll diagnose your problems and determine whether this strategy is the best solution.

STEP 2

Deep Dive Meeting

Next comes the Deep Dive Meeting, where we’ll figure out how to best position your offer and map out a conversion funnel.

STEP 3

Install Google Analytics

We install Google Analytics (if you haven't already done so) and start tracking your website’s performance.

STEP 4

Copywriting

We craft the copy for your landing page and ads, and build a wireframe design to show how it all fits together.

STEP 5

Design

We design the page and create high production-quality graphics.

STEP 6

Programming

We code the page and publish it on your website.

STEP 7

Ad Campaign

Then, we’ll set up your ad campaign on Google, Facebook, or wherever your customers congregate and start driving traffic to the landing page.

STEP 8

Optimization

We’ll A/B test and optimize the page (and ads) - and we’ll keep optimizing until we start seeing diminishing returns

STEP 9

Conclusion

We hand over the keys. When you have all the customers you can handle, pause the campaign. When you are ready for more, turn it back on.

THE ZERO-RISK 2X GUARANTEE

I Won't Take The Job Unless I Can Double Your Conversions

And if I do take the job and can't double your conversions, I won't charge you anything.

HOW IT WORKS
At the start of the engagement, we calculate the cost per conversion of your current online ad campaign. If our new, optimized landing page and ad campaign can’t reduce that cost by at least 50%, you don’t pay.

Here’s my problem: now all the risk is on me… so I need to be selective about the clients I take on. That’s why the form you’ll fill out in the next step gathers some qualifying information about your business.

The first question is this: what would it be worth to you to get twice as many leads for the same ad spend - to essentially double your business? If you are serious about transforming your business, click the button below and Schedule an Introductory Meeting.

TO BE ELIGIBLE clients must commit to a minimum 3-month campaign spending at least $2000/month - in order to generate enough data to declare conversion test winners with confidence.

THE BOTTOM LINE

I BUILD MONEY PAGES & CONVERSION FUNNELS
+ RUN AD CAMPAIGNS THAT FILL THEM WITH TRAFFIC

Do You Want Some?

SCHEDULE AN INTRODUCTORY MEETING